A 1949 ad produced for the Brown & Williamson Tobacco Corporation shouted that "Viceroys filter the smoke!" and used an image of a solemn dentist recommending the brand. Jackler collected a 1930 ad for the American Tobacco Company's Lucky Strike cigarettes (shown at the top of this post) as the epitome of the era's "manipulative quackery."Īdvertisements often sought to reassure the public by showing health professionals making false claims, such as "Luckies are less irritating" and "Your Throat Protection-against irritation-against cough." Advertisers incorporated a wide range of trusted authority figures to market products for tobacco companies.
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Proctor, Jackler not only preserved the full range of tobacco ads but compiled a database that allows users to search on particular themes, including ads featuring babies and young people.Īs Chair of the Department of Head and Neck Surgery at Stanford University School of Medicine, Dr. Working with his wife and Stanford University historian of science Robert N. Jackler sought to document the concerted effort to popularize smoking, and the conscious attempt to obfuscate smoking's known health hazards. Motivated by the death of his mother from cancer, Dr. Jackler and his wife, the artist Laurie M.
Among the most colorful and provocative are the over 10,000 tobacco advertisements in the museum's Archives Center, recently donated to the Smithsonian by Dr. Some ads tapped into concerns about weight gain some portrayed the middle-class comforts of home, holiday, recreation, or family pets.įor historians wanting to study the role of advertising, popular culture, and image-making on public attitudes and the social acceptability of smoking, this museum holds unparalleled research collections. Often these were celebrity figures from sports and entertainment fields, other times they featured actors portraying physicians, dentists, or scientists. Vintage Propaganda Poster WW2 lucky Strike Cigarettes Classic Canvas Paintings Wall Posters Stickers Home Decor Gift for Kid DESCRIPTION CUSTOMER REVIEWS (0). Tobacco marketers featured healthy, vigorous, fun-loving people in their ads. WW2 German Patronenkasten Ammunition Crate (Oben.This 1930 ad for American Tobacco Company's Lucky Strike cigarettes used an image of a physician to make health claims like "Luckies are less irritating" and "Your Throat Protection-against irritation-against cough" WW1 British and Commonwealth Ration Crates WW1 British and Commonwealth Biscuit Ration Crate WW1 German Patronenkasten 88 Ammunition Crate WW2 German Patronenkasten 88 Ammunition Crate When the war came, green pigments were needed by the army so Lucky Strike changed their logo to a red blaze and used the ad tag Lucky Strike Goes To War to. WW2 K Ration Heavy Duty Cardboard Packing Box (10 in 1, K Ration, Heffenreffer Beer.) Reproduction WW2 German MP40 Transit Case Sign up to our newsletter for the latest news and special offers.
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